What is a Brand Really Worth?

May 8th, 2010


Professor Andrew Ainslie and student Garrett Sonnier suggest ways of measuring subjective attributes of brands. Visit UCLA Anderson School of Management www.anderson.ucla.edu Click here for more faculty videos from UCLA Anderson School of Management www.anderson.ucla.edu

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2 Responses to “What is a Brand Really Worth?”

  1. no9scrum says:

    Belter, that dude’s the same name as me Got :) :):):):)

  2. khurramqureshi says:

    I hate the British accent lol

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